An improved and performing Native
Our algorithm is able to optimize the exposure of advertisements, yield in terms of sales, and leads. Visibility is always guaranteed even with low CPC, making our system competitive and performing, even compared to the main world competitors.
Furthermore, because of Native’s JS format, it is possible to purchase inventory in the main Italian networks, even if not directly connected to Publy. The purchase is through DSPs such as AdForm, ImproveDigital, and Pubmatic.
Visibility and performance are therefore always at high levels.
Every native cell is an independent JS tag. Therefore, we can fill this space in two different modes
In Direct mode we figure out a CPC for the clicks from Desktop and Mobile, we get images, title, description, and landing URL.
An algorithm automatically optimizes traffic based on the best performance of a single advert.
In Wrapper mode it is possible to insert a JS tag within a single cell, which comes from a second Ad Server or from an SSP.
If the tag comes from an SSP it will be possible to purchase impressions via a DSP such as AdForm or DBM. In the case of integration into programmatic, just create a Deal ID for direct campaigns.