Header Bidding Technology
Header bidding is a new technology that allows publishers to offer their inventory through a unified auction before calling on adservers.
This means that advertisers can compete for multiple placements by a publisher dynamically and in real time and see 100% of their stack.
Unlike traditional real time bid auctions where ads have their own auction one at a time and with low priority in the adserver, header bidding provides advertisers with the possibility of making multiple bids at the same time and with the highest priority in the adserver.

Header Auction Schema