Header Bidding Technology

Header bidding is a new technology that allows publishers to offer their inventory through a unified auction before calling on adservers.

This means that advertisers can compete for multiple placements by a publisher dynamically and in real time and see 100% of their stack.

Unlike traditional real time bid auctions where ads have their own auction one at a time and with low priority in the adserver, header bidding provides advertisers with the possibility of making multiple bids at the same time and with the highest priority in the adserver.

Header Auction Schema

Increased earnings and 100% traffic coverage

The HB will obtain higher CPM on average.
We guarantee total traffic coverage, thanks to the combination of header bidding and waterfall technology in postbid.

Higher performing and asynchronous technology

The ad call is sent simultaneously to all bidders, and an auction determines the winner even before the impression is delivered.

Complete transparency allows for better competitiveness

It allows publishers to integrate with multiple advertisers more quickly and easily, increasing the range and variety of demand available to them. The competitiveness between different bidders for the same page at the same time means that the average price rises and the earnings are greater.

Header Bidding Technology

Increased earnings and 100% traffic coverage

Higher performing and asynchronous technology

Complete transparency allows for better competitiveness

Our bidders