Desktop and Mobile formats
The adv formats available for our customers
IAB Desktop formats
Standards adv formats for online advertising.
Native e Native Plus formats
Customizable and integrated to favor a better user experience
Our algorithm is able to optimize the exposure of advertisements, yield in terms of sales, and leads.
Visibility is always guaranteed even with low CPC, making our system competitive and performing, even compared to the main world competitors.
Furthermore, because of Native’s JS format, it is possible to purchase inventory in the main Italian networks, even if not directly connected to Publy. The purchase is through DSPs such as AdForm, ImproveDigital, and Pubmatic.
Visibility and performance are therefore always at high levels.
In most cases it is chosen by our publishers in the single-cell version when inserted inside the article, or in the classic version with 3 or 6 cells when the tag is inserted at the end of the post.
Mobile formats
Enhance your traffic with our mobile adv formats
Interscroller Mobile
Floating format (overlay) with the possibility of immediate closure